Lux Style Awards 2011 – A decade of finesse’

When it comes to pinpointing a true to the soul entertainment and glamour show Lux Style Awards is the name which stands out from among the rest – having been labeled as number 2 in entertainment and movie fan page of Asia, Lux Style Awards is a legacy of its own. Marking its first decade of cut-throat competition amongst nominations and glamour dazzling the stages, with dancing and singing along to an audience of millions, Lux Style Awards is back to being under the most entertaining and brightest spotlight!

Due to the positive exposure and prestige of the Awards, being the exclusive Digital agency for Unilever Pakistan for LSA, Converge Technologies, caters specifically and most dedicatedly to promote the nominations via digital voting by different media platforms very efficiently since 2008. This year too, Converge emphasized wholly upon digital platforms in order to provoke and encourage viewer participation through SMS, IVR and Social media interaction, during what is typically called the “Voting season.”  This has generated significant results influenced more by marketing quality.  It can hence be called the greatest promotion scheme that any industry ever devised for itself.

Making Google Chrome more app-ealing

From sharing photos, to collaborating on documents, to enjoying online games, web appsmake the web fun, useful and entertaining. Since the beginning, Chrome has been designed to allow apps to do more, faster. Today, changes in Chrome make it even easier to access your favorite apps and discover new favorites. In the latest stable release of Chrome, we’ve completely redesigned the New Tab page. It’s more streamlined, so it’s easier to access and organize your apps in different sections on the page. Watch the video below for a quick tour.

The G+ opportunity

What other brand could possibly amass 20 million users within three weeks of its launch, if not Google? And what better service to do so than Google’s latest foray into social networking, Google Plus – also called Google+, Plus or G+. Two weeks after its launch,Pakistan became one of the top 10 countries using Google Plus, and although we have since been dethroned from this position, local interest in G+ is holding steady. All this while the network is still in beta invite only mode! Imagine the explosion when G+ finally goes public. In marketing everyone knows that you go where your customers are and it looks like your future competitors and customers are already (or will soon be) on G+. So best to put all that knowledge gleaned from years of using Facebook to good use.

Here are the top seven steps you need to take to get a solid start on G+.

wi-tribe launches a New Customer Care Center in Karachi

With an aim to increase convenience and to facilitate its customers, wi-tribe, Pakistan’s No.1 broadband company, has launched a brand new care center in Bahadurabad, Karachi. Considering the robust population and size of the city, increasing convenience is a need wi-tribe aims to continually address.

With an increased range of product offerings including add-ons and services, wi-tribe expands its network in order to reach customers in more ways, hence enabling them to utilize a complete range of amenities, all in one place. By visiting any of the wi-tribe care centers, customers can purchase new connections, pay bills, subscribe to add-ons and services, acquire service support, as well as attain account and package information on the spot. The recent introduction of new scratch card a denomination also allows customers to pay their bills with greater flexibility. These services and more are also available at the new care center, located at the main Bahadurabad roundabout.

Swiftcover races to Westfield’s digital screen

Swiftcover.com is offering visitors to Westfield London in White City the chance to compete in an interactive, motion-controlled race on Ocean Outdoor’s large format digital screen, from tomorrow.

As part of an interactive campaign, booked through Spark, drivers will be able to race against each other using their smartphone and the Screach app from interactive technology start-up Screenreach.

Clear Channel plans roll-out of LD6 format

Advertisers and their agencies will be offered a new creative canvas in London from November when Clear Channel launches the first roadside digital six-sheet network.

The digital format, dubbed the LD6, will allow advertisers to target campaigns by day or part of day, and tailor copy to particular locations.

Nokia MakeMyApp Competition 2011 Winners Announced

Nokia announced the winners of its MakeMyApp competition 2011 during the P@SHA ICT Awards event held today. The competition winners in each category received the prize money of 400,000/- PKR in cash while a special winner bagged the prize money of 100,000/- PKR along with a Nokia E7 for a truly innovative app. The four categories for which applications could be submitted were Entertainment/ Fun & Games, Business Productivity, Easier Living and Think Green.

Winners in each category are Mr. Faisal Iqbal of Orison for Highway Racer app, Mr. Bashir Ahmed for Mobile Energy Saver app, Mr. Mohd. Bilal Junaid for SMS Spam Interceptor app and Mr. Azfar Sabih of Lakson Business Solutions for Save Planet app while Mr. Umair Cheema was recognized as a special winner for his app Chanda Mamoon.

Cadbury invites Singaporeans to share moments of fun

To drive affinity and advocacy for the brand, the campaign focuses on sharing and amplifying moments that consumers like to capture and treasure.

It invites Singaporeans to share their ‘Shioklaty fun moments’, or moments of togetherness and fun the consumers like to share with the world, through a Facebook competition. ’Shiok’ is a local slang word for ‘cool’ or ‘fun’.

Facebook finally launches iPad app

The app features a new layout for the site, with games, apps, groups and lists in a left-hand menu, and messages and notifications at the top of every screen.

It is available in English, Chinese, Dutch, French, German, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish and Turkish.

Details of the iPad app were leaked in June, when reports said the product was set for release on Apple’s App Store within weeks.

Bacardi looks to Facebook

Bacardi has launched a revamped Facebook page for its Bombay Sapphire gin brand, as part of a company-wide strategy to shift digital marketing onto the social-networking platform.

Bombay Sapphire plans to push content via the refreshed page to reach a global audience.

B-Reel London Prototype Projects Party 2011

Some agencies just have parties, B-Reel on the other hand, likes to mix in their latest R&D projects so staff, friends and clients can get their hands on some pretty fun, innovative digital experiences, and for 2011, they opened up access to three new projects.